Sometimes, organic search engine optimization just doesn't get the job done fast enough. If you're looking for immediate results, paid digital advertising is the way to go.
Setting up a paid campaign is easy enough when using services like Facebook Ads manager or Google Adwords, however that's where the ease ends. Proper campaign management ensures you are are not wasting your advertising budget on clicks that won't convert to actual sales.
Some people ascribe to "set it and forget it" when it comes to digital campaigns. This is one way to guarantee a loss of money. Advertising campaigns need to be monitored on a steady basis to weed out erroneous clicks that equal to wasted adspend. Proper campaign optimization will ensure your ads are targeting the right customers with the keywords potential customers are using to search for your product or service and that your bidding structure is correctly set up to put you in front of the competition while staying in budget.