Digital Marketing Agencies Vs. Freelancer- Who To Hire

 

 

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Have you ever wondered how new businesses in your local area seem to pop up overnight and they've already cultivated a massive buzz in the market? Have you tried to get that same type of traction with your business but it hasn't been working? Chances are if you're a small business or just starting out then you're trying to do everything yourself to save a few bucks. Running a business is a hard task on its own and when you add to that the stresses of hiring and managing employees, doing your own marketing and lead generation can quickly put you in over your head.

Why Hire A Digital Marketer When I Can Just Do It Myself?

The reason these overnight sensations happen is because behind the scenes they have a team of skilled online marketers who have tapped into their niche and created a demand for their product. There is no reason that you can't do the same. In fact, deciding on how to market is one of the first things you should do when you're planning on launching a new product or service.

Since we are now in a more modern age, one of the best and most often used methods of reaching out to potential clients is through digital marketing. 81% of shoppers conduct research online before purchasing a product. Reviews on Yelp and Social Media are becoming the new word of mouth in the advertising world. 

While it is a great idea to engage with customers online, hiring a professional will ensure you are getting the best return on investment & reaching the customers most likely to buy your product.

Which One Is Right For Me?

When you're deciding to advertise your business online it's important you work with a person, or group of people that you can trust and who not only value the work that they do, but value you as a client. Syrup & Honey Marketing is run by a freelance marketer in El Paso and offers full-service marketing for all small business digital marketing needs. However, not all freelancers or advertising agencies are built the same. 

To hilight, if you're looking to save money while still getting quality out of your digital marketing efforts a freelance digital marketer is the way to go. Freelancers can specialize in one area such as PPC or Social Media Marketing, or they can be a jack of all trades. No matter what, a freelancer can be an asset to your company. In fact many digital advertising agencies often contract work out to freelancers when they're overrun or if there's a gap in their employee skill sets. 

Don't be fooled into thinking that a freelance marketer in El Paso can't provide to you the same quality of work to your local business marketing efforts that an advertising agency can.