Twitter has doubled their character limit for some users overnight, there seems to be a disturbance in the force of social media.
Google search engines have started to prioritize mobile optimized websites over non-mobile. If your website visitors don't have a pleasurable experience while browsing from their phone, it's likely your business will stop showing up in search results for mobile users. The question is no longer whether you should create a site optimized for mobile users, but what is the best approach.
The meat and potatoes of it all is that digital marketing is here to stay. Whether you're a small local business or a large national corporation, it would benefit you to implement digital marketing into your customer acquisition process. And remember, you don't HAVE to spend money to make it to the top, although it will make your journey happen quicker.