The meat and potatoes of it all is that digital marketing is here to stay. Whether you're a small local business or a large national corporation, it would benefit you to implement digital marketing into your customer acquisition process. And remember, you don't HAVE to spend money to make it to the top, although it will make your journey happen quicker.
Without automation, the day-to-day life of a full-service digital marketer probably looks a lot like someone who is spreading themselves too thin. While it is valiant to attempt to do everything yourself, it's easy to let things slip through the cracks if you aren't able to focus on one task at a time.
Having a store without having a website can be hard, especially when you're not selling your own goods. You risk quality problems, unexpectant shipping fees, and having more product than you can move. However, if you plan out your FBA business you've primed yourself for success.